In‑Vitality is the premier B2B exhibition and conference for the dietary‑supplement, nutraceutical, and wellness industry. The next edition is expected for 2026 in Milan, continuing the tradition of gathering industry leaders, innovators, and suppliers from across Europe and beyond.

Main Topics & Focus Areas

At In‑Vitality, participants explore a broad range of topics related to supplements, nutraceutical ingredients, and wellness products. The focus includes botanical extracts, vitamins, minerals, bioactives, probiotics, and novel nutraceutical formulations. The event also highlights packaging, private-label solutions, co‑packing services, and sustainable production for health and well‑being markets.

Moreover, In‑Vitality pairs scientific sessions and regulatory updates with practical product development, formulation science, and market‑ready innovations.

Visitor Profile & Attendance

The 2025 edition of In‑Vitality took place at Fiera Milano Rho on November 19–20. It drew nearly 300 companies spanning nutraceuticals, beauty, wellness, and personal care. Many attendees came from R&D, procurement, product development, packaging, regulatory, and brand‑management functions. The show also attracted manufacturers of supplements, wellness product developers, private‑label brands, and packaging suppliers seeking collaborations or sourcing.

Because In‑Vitality combines nutraceuticals and wellness, it offers a unique mixture of stakeholders from supplements, beauty, personal care, and wellness markets.

Outstanding Opportunities

In‑Vitality offers companies a powerful platform to launch new nutraceutical ingredients, formulations, and private‑label products. Exhibitors can meet high‑level buyers, sourcing managers, and decision‑makers from across Europe.

Also, the event’s dual focus on supplements and wellness/personal‑care creates cross-sector opportunities for pairing nutraceutical actives with beauty or health products. This synergy allows suppliers to access both supplement and cosmetic‑wellness markets.

Moreover, In‑Vitality’s mix of scientific sessions, regulatory updates, and business networking helps companies stay ahead of evolving compliance standards and market trends. Such positioning can accelerate product development and regulatory readiness.

Finally, for start-ups and ingredient innovators, the event’s exposure among established companies and supply‑chain players supports strategic partnerships, co‑packing deals, and brand collaborations — helping to scale faster.

Key Industries Represented

In‑Vitality 2026 brings together: suppliers of nutraceutical raw ingredients (botanicals, vitamins, bioactives), producers of dietary supplements, private‑label manufacturers, cosmetic‑wellness firms, packaging and co‑packing providers, R&D and formulation labs, and regulatory/compliance consultancies.

Additionally, the event appeals to health‑food brands, wellness product distributors, and companies working at the intersection of nutrition, beauty, and personal care.